TechnoBabble
The technorati is engrossed with technology explained in a language which a average computer user cannot understand. Recently I visited the home page of the tech company. Reading and rereading just the one page revealed it was just a bolts & nuts web developer with content development and aggregation or segregation thrown in free. They made it look like rocket science . Plain vanilla " TechnoBabble". God bless their prospective customers who happen to visit the page.
If I visit a doctor with an ailment and he goes on rattling out the complexities of the disease and explained in all professional grandeur and glory well........ He is there to cure me. Keep it simple stupid. I am not here to listen to your professional technicalities. I am here to get well and get well soonest and at the least cost.
Same with technology, the jargon used scares most people away. Even the divine assurance that the PC will never explode and go up in flames does not encourage most of the 6 billion alive to get anywhere near the machine. ( See.... Why is it called a machine ? To scare away ? )
And for those of us more adventurous the next big tech hazard is obsolescence- planned obsolescence mind you.
By the time I got a hang of DOS 6.2 there came Windows. Got conversant with Lotus SmartSuite & its gone IBM bought Lotus and have better things to do than worry about me and my investment . ( If an app is abandoned by the developers we the hapless users should be entitled to a compensation.) The real investment in IT was believed to be the hardware & software. Right ? Wrong. Is it the legacy custom code or the data ? Again wrong. The REAL INVESTMENT IS THE TIME SPENT LEARNING A NEW WAY OF DOING THE SAME OLD THING. And you claim it gets easier and better by the day. Can anyone be more wrong.
The average user types a few pages on a word processor, sends email and at best uses a spread sheet and may be some custom made applications for his / her special needs. Wont you leave us alone. Is anybody listening ?
If I visit a doctor with an ailment and he goes on rattling out the complexities of the disease and explained in all professional grandeur and glory well........ He is there to cure me. Keep it simple stupid. I am not here to listen to your professional technicalities. I am here to get well and get well soonest and at the least cost.
Same with technology, the jargon used scares most people away. Even the divine assurance that the PC will never explode and go up in flames does not encourage most of the 6 billion alive to get anywhere near the machine. ( See.... Why is it called a machine ? To scare away ? )
And for those of us more adventurous the next big tech hazard is obsolescence- planned obsolescence mind you.
By the time I got a hang of DOS 6.2 there came Windows. Got conversant with Lotus SmartSuite & its gone IBM bought Lotus and have better things to do than worry about me and my investment . ( If an app is abandoned by the developers we the hapless users should be entitled to a compensation.) The real investment in IT was believed to be the hardware & software. Right ? Wrong. Is it the legacy custom code or the data ? Again wrong. The REAL INVESTMENT IS THE TIME SPENT LEARNING A NEW WAY OF DOING THE SAME OLD THING. And you claim it gets easier and better by the day. Can anyone be more wrong.
The average user types a few pages on a word processor, sends email and at best uses a spread sheet and may be some custom made applications for his / her special needs. Wont you leave us alone. Is anybody listening ?
0 Comments:
Post a Comment
<< Home